Dramaturgy for Video & YouTube Courses

Master narrative design for videos that retain viewers and convert. Structure hooks, arcs, reversals, and compelling calls-to-action with production-ready templates.

Clarity-first structure

Use modular beats for any video length, from Shorts to full lectures.

Retention-driven scripting

Design tension and reveals to maintain watch time and audience trust.

Reusable blueprints

Templates for hooks, mid-roll pivots, and closings that actually convert.

What you'll build

  • Audience-first content map with clarity metrics
  • Lesson arcs aligned to outcomes and attention spans
  • Hook banks and angle matrices for repeatable ideation
  • Story beats for interviews, explainers, and tutorials

Choose your starting point

Pick a track based on your immediate goal. You can switch anytime.

Syllabus overview

Module 1 — Fundamentals
  • Attention and memory in short-form learning
  • Beats: setup, promise, turn, payoff
Module 2 — Hooks that hold
  • Problem-first vs. curiosity-first approaches
  • Pattern interrupts without clickbait
Module 3 — Arcs & retention
  • Mid-roll re-engagement and open loops
  • Closing frames that convert authentically

Quick start

Tip: use focus mode to minimize distractions.

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